Style Interview: Tatiana Shcherbashova
Today, we’re thrilled to feature Tatiana, a fashion enthusiast and talented personal stylist with a compelling story. She is the sweet spot between elegant and edgy.
6 mins
Today, we’re thrilled to feature Tatiana, a fashion enthusiast and talented personal stylist with a compelling story. She is the sweet spot between elegant and edgy.
Today, we’re thrilled to feature Tatiana, a fashion enthusiast and talented personal stylist with a compelling story. Originally from Ukraine, Tatiana’s path has taken her across borders, from law to fashion, and through the world of content creation. With her bold yet sophisticated approach to fashion, Tatiana shows us how style can be a powerful tool for self-expression and confidence.
A Global Perspective: Tatiana’s Path from Law to Fashion
Tatiana’s story is one of resilience and reinvention. Born and raised in Ukraine, she initially followed a career in law, working in her family’s business. But life had other plans. “When the war happened, my family business was forced to shut down,” she says, prompting a deep reassessment of her path. This moment led her to pursue her true passion. “A life-changing volunteering experience inspired me to pursue my lifelong dream of working in fashion.” Now dividing her time between Kyiv and Prague, Tatiana channels her creativity as a personal stylist and content creator.
Despite her packed schedule, Tatiana finds time for the things she loves, like traveling, spending time with family, and the occasional romance novel. “In my downtime, I practice yoga, meditation, play table tennis and badminton, and enjoy long walks while listening to music,” she shares. Her balanced lifestyle is mirrored in her style—grounded, yet always elevated.
Fashion as a Reflection of Self
For Tatiana, style is a deeply personal form of expression that reflects her inner self. “Fashion has always been a significant part of my life. I can remember loving shopping and choosing clothes with my mom since the 2nd grade.” Today, she believes in fashion’s transformative power. “Whether you want to feel more masculine, feminine, or just unique, the right outfit can help you embody whatever identity you choose.” Tatiana sees fashion as a way to boost confidence, allowing her to embrace and enhance her personality every day.
Her style journey hasn’t always been straightforward, especially during her formal years at school and university. “During my school and university years, the more formal environments limited my freedom of expression,” she reflects. Now, however, Tatiana fully embraces her style, creating looks that speak to her life experiences, values, and sense of elegance.
Tatiana’s Go-To Brands: The Perfect Blend of Basics and High-End
Tatiana’s fashion choices are a study in balance, effortlessly blending high-end and accessible pieces. Here’s a peek into her top brand choices that embody her aesthetic:
1. Zara: For Tatiana, Zara offers the perfect staples. “I often use Zara for my basic items—tops, pants, outerwear—because they consistently offer trendy pieces at accessible prices.”
2. Lumina: A standout Italian brand, Lumina brings something unique to her wardrobe. “This brand creates incredibly unique and stunning pieces. I’m always impressed by their style and design.”
3. Commense: Known for its quality basics, Commense is another brand Tatiana loves. Recently, she added a white maxi skirt to her collection that has already become a styling favorite.
You can shop these 3 brands on OuiShopp app and save your favorites to organized lists or send items into your Spree chats for quick advice from friends.
Tatiana’s expertise allows her to curate her wardrobe with the utmost intention—choosing pieces that resonate with her personal style and make her feel her best. Her approach highlights one of OuiShopp's core values: selecting items that truly speak to you.
Shopping Tips from Tatiana: Quality Over Quantity
As a stylist, Tatiana has developed a keen sense of what she wants from her wardrobe. “When I go shopping, I rarely make spontaneous purchases; I need to genuinely love an item and know how it will fit into my wardrobe.” She emphasizes intentionality, an approach we at OuiShopp champion with features like live shopping sessions and instant advice, making group shopping decisions more enjoyable and purposeful. More mindful shopping is what we are on board with.
When Tatiana needs a second opinion, she turns to her mom, her go-to for fashion advice. “Sometimes, while working with brands, I do find it challenging to choose between amazing items that both look great on me. In those cases, I often turn to my mom.” This shared fashion journey is what OuiShopp is all about—being able to shop with friends, family, or a trusted style advisor in a fun, supportive way.
Tatiana’s Advice for Discovering Your Personal Style
Tatiana’s top tip? Start with a personal stylist (we recommend her) if you’re completely lost. But for those looking to find their style independently, Tatiana offers advice that’s both practical and inspiring:
1. Explore Different Styles: “Start by browsing various styles online—Pinterest and Instagram are great platforms for this.”
2. Understand Your Lifestyle: “Consider taking a quiz or doing a self-assessment regarding your daily activities. This awareness will help prevent building a wardrobe filled with items that don’t serve your lifestyle.”
3. Create a Capsule Wardrobe: “Start with essential basics—like tops, t-shirts, and jeans—that you can mix and match. This approach simplifies your morning routine.”
4. Add Personal Touches: As you build on your basics, Tatiana encourages adding pieces that truly resonate with your personality.
Tatiana's Styling in Action, a OuiShopp Challenge
We asked Tatiana to style our founder, Carolyn, for an upcoming dinner event in Milan. This was the perfect event for Tatiana to help her with. Tatiana added Carolyn to a Spree on OuiShopp and sent her items she suggested. The result? Perfection.
Tatiana’s thoughtful approach to shopping and her ability to blend comfort with sophistication make her a perfect embodiment of OuiShopp’s mission: connecting fashion enthusiasts and helping everyone shop with intention, whether you’re shopping solo or with friends, OuiShopp is the perfect shopping hub. With Tatiana’s insights, we’re inspired to embrace our own unique styles and make the most of every look. Her style radiates her uniqueness and it's definitely making a wave!