Today, we have the pleasure of spotlighting Sarah from SG Styling—a London-based personal stylist whose love for fashion is as vibrant as her personality. Known for her knack for mixing classic sophistication with playful Scandi influences, Sarah’s style journey showcases the art of self-expression.
At OuiShopp, we’re constantly inspired by the tastemakers who redefine personal style. Today, we have the pleasure of spotlighting Sarah from SG Styling—a London-based personal stylist whose love for fashion is as vibrant as her personality. Known for her knack for mixing classic sophistication with playful Scandi influences, Sarah’s style journey showcases the art of self-expression.
Sarah’s London Calling: From Education to Fashion
Sarah's journey to personal styling wasn’t direct, but it was always inevitable. Originally trained as a Nursery Nurse, she spent years in education before finding her true calling in fashion at the prestigious London College of Style. Her creative spirit shines through in every aspect of her life—from her career to her favorite pastimes. “I am a very creative person, so I love art, theatre, socializing, and dining in London,” she tells us, painting a picture of a vibrant, city-loving style enthusiast who finds joy in the pulse of her city.
In her work, Sarah’s philosophy goes beyond simply curating clothing. “Fashion and what I do for a living is more than just items of clothes,” she explains. “It’s a way to express yourself, your emotions, mood, and create a persona in who you are [and] want to be.” We couldn’t agree more. OuiShopp’s mission aligns seamlessly with Sarah’s values—helping others express themselves through style, whether it be solo shopping, with a stylist or with your best friends in a LIVE shopping session.
Scandi Cool Meets Timeless Sophistication
When it comes to her favorite brands, Sarah embraces a mix of high street and high-end pieces. “I love, love, love Scandi brands and the Scandi style,” she enthuses. Top of her list? Essentials, Stella Nova, and Ganni, which she expertly combines with her “heart brand,” Chanel. “Chanel is classic, pure sophistication,” she says, proving that she’s mastered the art of mixing elegance with playfulness.
Her tip for achieving enviable style on any budget? Embrace mixing price points. “I am also a strong believer that you can mix your price points, and some of my most loved outfits have been high street brands,” she shares.
Group Shopping with Style Pros
Working in fashion has its perks, especially when it comes to making those tough shopping decisions. Sarah has a go-to squad of stylist friends who act as her sounding board. “We often bounce suggestions and outfits off each other,” she laughs. “Which can be amazing as well as not, especially if it’s an expensive shopping decision… which is normally bag related for me!” We love Sarah’s playful take on the challenges every fashion lover faces, especially when debating an investment piece. This is where the OuiShopp app shines—it’s a shopping tool app designed for exactly these moments, allowing you to gather opinions and shop with friends online in real time.
And when it comes to being a style guru for her friends? “Ha ha, I think they would strongly say yes!” she says. “There has to be advantages of having a friend who is a stylist, and let’s say they enjoy using my skill set!” Lucky them!
How to Find Your Personal Style, According to Sarah
Sarah has tips for anyone seeking to discover their own unique style. She begins every client journey by diving into the essentials—getting to know who they are, what they love, and where they feel most at ease. “For example, if you were someone who likes to feel in control, strong, powerful, well turned out, then I will guide you towards the Classic Style Personality,” she explains. Her knack for identifying style personalities is one reason her clients trust her guidance.
Sarah recently took her styling expertise to help our own founder, Carolyn, prep for a Women in Tech gathering. Using OuiShopp app, Sarah curated a chic, polished outfit, showcasing how Carolyn could channel her personality and confidence. It was a perfect moment to see OuiShopp in action, streamlining outfit ideas and enabling Carolyn to shop with a stylist’s support in a fun, interactive way.
We’re thrilled to offer a platform where users can embrace their individual tastes via organized shopping, shop directly with friends, and get real-time style advice from professionals like Sarah.
Join us in celebrating personal style with OuiShopp and let’s make every outfit a reflection of who you truly are.
Want more Sarah? Us too. Get inspirerd from her instagram handle sg_personalstyling or book a styling session here. Perhaps you'll shop with her using OuiShopp app ;)
