The moment we came across Hannah Aebli, we knew she had a fashion voice worth listening to. Based in Long Island, New York, Hannah’s style is a perfect blend of practicality, polish, and confidence. It’s no surprise that she works in fashion, crafting content for a lingerie brand, while also living a wellness-focused, creative lifestyle. We had the pleasure of diving into her world and getting her take on style, self-expression, and the art of putting together a perfect wardrobe.
6 minutes
Naturally Influential: Hannah Aebli on Finding Style Confidence and Mastering Elevated Basics
At OuiShopp, we’re always on the lookout for stylish standouts, and the moment we came across Hannah Aebli, we knew she had a fashion voice worth listening to. Based in Long Island, New York, Hannah’s style is a perfect blend of practicality, polish, and confidence. It’s no surprise that she works in fashion, crafting content for a lingerie brand, while also living a wellness-focused, creative lifestyle. We had the pleasure of diving into her world and getting her take on style, self-expression, and the art of putting together a perfect wardrobe.
Fashion and Wellness: A Balanced Life
Hannah brings a breath of fresh air to her approach to style—rooted in practicality but always effortlessly chic. When we asked about her background, her response was as refreshing as her polished, minimalist aesthetic: "I am from Long Island, New York. I work in fashion, doing social media marketing for a lingerie brand. Aside from work, I love all things wellness (big hot yoga gal), cooking/trying new restaurants (big foodie), reading, and just hanging out with the people I love."
Fashion isn’t just a job for Hannah—it’s woven into her everyday life. Whether she’s balancing work with wellness, or scouting out the next best restaurant, her sense of style seamlessly follows her wherever she goes.
A Fashion Career with Heart
For Hannah, fashion is more than just an industry—it’s a source of inspiration and creativity. She describes her long-standing passion with a certain groundedness: "I have definitely always been into fashion and wanted to incorporate it into my career in some type of way. Fashion is a huge part of who I am; it brings me creativity and inspiration that I don’t get from anything else. Fashion to me is a form of self-expression. It’s not just about the clothes you wear, but how they make us feel."
That connection between fashion and feeling is what makes Hannah’s approach so special. For her, it’s not simply about looking good—it’s about how an outfit can transform your confidence, energy, and overall mood.
Personality Meets Practicality
When it comes to her own style, Hannah is equal parts confident and practical, always balancing form and function: "My personality has definitely impacted my style. Being someone that is hardworking and always on-the-go, I look for pieces that are polished and elevated yet still comfortable, so I feel confident whether I am at work, capturing content, or hanging out with friends."
Her wardrobe reflects her lifestyle—carefully curated with pieces that are timeless and versatile. Elevated basics are her fashion foundation, and she isn’t afraid to infuse her signature pop of fun into her classic, neutral palette: "I like to keep mostly neutrals (with a fun pop throughout) and timeless silhouettes."
Hannah’s Go-To Brands
Choosing just three favorite brands is always a challenge for a true fashion lover, but Hannah narrowed it down to some fabulous picks: "This is a super tough question, but I would have to say my three fave brands at the moment would be Charcoal Clothing (they are an AU fashion brand that I love!), H&M, and Mango."
From Charcoal’s fresh Australian vibes to Mango’s contemporary silhouettes and H&M’s fashion-forward affordability, her wardrobe is a testament to versatility, comfort, and subtle statement-making.
The Importance of Fashion Advice
All of us need a trusted confidante, and for Hannah, that’s her best friend Emma and her boyfriend. Both of them know her style through and through, offering candid advice when she’s in doubt. We love hearing this, as it's exactly what we built OuiShopp app for... "When I need fashion advice, I usually will ask my best friend, Emma. We have a similar style, and I know she will give me her honest feedback. I also tend to get advice from my boyfriend—he knows me and my style more than anyone!"
It’s clear that having a solid support system, who understands your style DNA, is essential for Hannah when deciding whether a piece is a keeper or a fleeting trend.
A Fashion Guru for Friends
Hannah isn’t just the one seeking advice—she’s also the go-to fashion guru for her friends: "1000%! All my friends come to me for fashion advice! I am a pretty honest person (who also knows a good fashion piece when she sees one 😉), so a lot of my friends will come to me looking for honest fashion advice."
Hannah is definitely someone you want to get into a OuiShoppSpree group with.
Developing Personal Style: Hannah’s Tips
For those still discovering their personal style, Hannah has some refreshing, approachable advice: "Be adventurous with fashion! Try out unique pieces you wouldn’t necessarily gravitate towards. Create a Pinterest mood board and see what looks are inspiring you. Follow fashion influencers and identify what about their style speaks to you. Look at your lifestyle—consider the activities you do and develop a style that suits that."
As a final touch to our interview, we gave Hannah the task of styling OuiShopp’s founder, Carolyn, for a chic Girls’ Night Out in New York City. With her curated eye and expert use of the OuiShopp app, Hannah pulled together a stunning look that balanced sophistication with a hint of boldness—perfect for a night in the city. The results were nothing short of dazzling, with Carolyn embodying the effortless style Hannah is known for.
Hannah Aebli is more than just a fashion enthusiast—she’s a true style influence with an eye for elevated, everyday chic. From timeless pieces to pops of fun, she effortlessly blends practicality with polish, making her a true standout in the fashion world. We can’t wait to see how her style journey continues to evolve!
