At OuiShopp, we’re constantly on the lookout for the next big names in fashion for shopping inspo—and Elvira and Safira, the effortlessly stylish twins from Amsterdam, are just that. Their sharp eye for clean, minimalist aesthetics, paired with their deep-rooted love for fashion, has catapulted them into the world of modeling, content creation, and creative consulting.
At OuiShopp, we’re constantly on the lookout for the next big names in fashion for shopping inspo—and Elvira and Safira, the effortlessly stylish twins from Amsterdam, are just that. Their sharp eye for clean, minimalist aesthetics, paired with their deep-rooted love for fashion, has catapulted them into the world of modeling, content creation, and creative consulting. Whether they’re exploring art galleries, frequenting Amsterdam’s coziest bakeries, or creating capsule wardrobes with precision, their approach to fashion is both functional and fashionable. We sat down with the duo to talk about their style evolution, favorite brands, and how they keep their wardrobes timeless and personal.
Fashion Beginnings: A Tale of Two Sisters
For Elvira and Safira, fashion has always been more than just clothes—it’s been an integral part of their lives since childhood.
"We vividly remember when we were children, we always looked up at our older sister," they explain. "She worked in the fashion industry, and we loved reading her fashion magazines and going through her closet, admiring all the beautiful pieces she had."
Being the youngest of five siblings, fashion wasn’t just something they consumed; it was something they studied. Their early discovery of Pinterest and Tumblr became creative outlets, as they began curating mood boards and finding inspiration from the fashion world’s it-girls:
"Fashion really became our creative outlet. Styling ourselves is a way to visually express our creative minds without speaking."
Twin Connection, Shared Style
Though they are twins, Elvira and Safira’s personalities are subtly distinct, yet they share a remarkably aligned fashion sense.
"We’re both creative, cheerful, calm, and grounded, and that’s reflected in the clothing we wear. We value simplicity and tranquility, with a less-is-more approach to life and personal style," they explain.
Their preference for quality and durability shows through in their curated wardrobes—favoring versatile silhouettes and timeless fabrics.
Their shared vision embraces a mindful approach, yet the small differences in personality shine through in the finer details of their looks.
The Brands They Adore: Timeless and Practical
Elvira has a current obsession with brands like COS, Uniqlo, and Arket—labels known for their minimalist designs and focus on quality over quantity. Her summer wardrobe has been defined by a single hero piece: the classic white shirt.
"It’s been a big part of my summer uniform. You can style it up or down, and it’s just so easy and chic," she says. For a recent favorite look, she styled a structured white shirt from Massimo Dutti with a basic tee and baggy trousers from Uniqlo, complimented by leather slides and minimal silver jewelry.
Safira, on the other hand, echoes her sister’s love for COS and Arket but adds Madewell to her list of must-haves.
"I wore this look a few weeks ago and absolutely loved it," she tells us, describing an outfit featuring a long-sleeve dark grey T-shirt from Arket, paired with lightweight Bermuda shorts from Massimo Dutti. She completed the look with a golden pendant necklace from COS, black flats from Mango, and a burgundy bucket bag from Madewell.
But the real showstopper was her vintage blazer from Atijo Store, a UK-based brand specializing in curated global vintage pieces.
"What I loved about this outfit is the combination of darker colors, silhouettes, and the interesting accessory. It’s a reflection of my love for craftsmanship and design."
Shopping Decisions: Sisters Know Best
When it comes to making tricky shopping decisions, Elvira and Safira always turn to one another—or occasionally to their older sister, their lifelong fashion muse:
"We definitely ask each other for advice since we know what we both like, but our older sister has been observing our fashion choices for so long that she sometimes knows our style even better than we do!"
This mutual trust is essential to their style philosophy, and their sisterly bond plays a huge role in their fashion choices. They can easily shop together on all of their favorite brands from wherever they are by using OuiShopp shopping app.
Style Consultants for Their Inner Circle
As you’d expect, their friends are just as captivated by their fashion sense.
"Yes! Our friends are our biggest fans when it comes to our personal style," they say with a smile. Known for their thoughtful and practical approach, Elvira and Safira are always ready to help their friends build wardrobes that are both reflective of their personalities and long-lasting.
"We like to be mindful and practical when making shopping decisions—only buying pieces that are an extension of your personality and that you can see yourself wearing for years to come."
Styling Skills in Action
We couldn't help but ask Elvira and Safira to style our founder, Carolyn, for an upcoming dinner event. Elvira and Safira started a Spree on OuiShopp app with the three of them and shopped together to style Carolyn in a gorgeous outfit.
Building Personal Style: Mood Boards, Experimentation, and Timeless Pieces
If you’re on a journey to find your personal style, the twins have some expert advice.
"We love creating mood boards!" they suggest. "Mood boards are perfect for identifying key pieces you'd like in your wardrobe and developing your personal style." By organizing inspiration for different seasons and occasions, they’ve perfected the art of assembling a wardrobe that feels cohesive, timeless, and truly theirs. "Its important to figure out and understand which colours, silhouettes and textures fit your body type, through those indications you can save images that you really like."
Save your favorite items in OuiShopp saved categories boards to stay organized as you shop.
"Your style should be a natural extension of you but we also encourage to experiment with different colors, garments and accessories to find out what you particularly like. This might involve lots of trial and error but you will find your personal style or aesthetic quite naturally over time."
They also encourage spending time on social media, observing how celebrities and influencers curate their looks:
"You can scroll through their pictures and select outfits you really like, then use them as references when shopping." They believe personal style should be a natural extension of who you are, but experimentation is key to discovering what truly resonates with you.
"It might involve some trial and error, but over time, you’ll find your personal aesthetic."
Finally, they advocate for building a capsule wardrobe filled with versatile, classic pieces that can stand the test of time. Their own wardrobes are an enviable mix of high street, vintage, and smaller, unique brands, all handpicked to compliment their minimalist, chic aesthetic.
A New Kind of Timeless
Elvira and Safira embody a unique kind of fashion sensibility—one that blends simplicity with intention, calm with creativity. In a world obsessed with fast fashion and fleeting trends, these Amsterdam twins stand out for their focus on timeless, quality-driven style. From their early days rifling through their older sister’s closet to becoming creative forces in their own right, they’ve crafted a wardrobe philosophy that’s as effortless as it is inspiring.
Keep an eye on this stylish duo as they continue to make their mark on the fashion world—one perfectly curated look at a time. Find them on social @elvirasafirakyerewaa
